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‘Social Media Listening’ focuses on discussions of the matter with a customer. The outputs of this ‘customer-intelligence’ tool do not enable us to deduce conclusions based on a large number because the collected data’s source is not from a credible sample.

We evaluate subjects based on data collected from huge demographic samples. From the results, we can come to assessments and conclusions with scientific approval on a bigger number of population.

Web surveys ask questions, and we do not do that. We only evaluate the subject engagement and study about how users feel or think about matters without the need of asking direct questions.

To avoid being biased, we don’t ask personal questions or any query that asks for any biased response. We assess online user engagement on different matters and subjects with their authenticity. Our samples of results of the studies stand for a general view of the whole population. This allows us to acquire knowledge about how the majority of society perceives or thinks about a certain matter, subject, or issue.

Indeed, we do. The only data that we access are the available ones in public with the author or provider’s consent. We avoid accessing confidential information. This also ensures that you, as a user of our service, will have your personal details and browsing history private in here.